An evidence-anchored plan to grow Word of Life Local Church Ministries from 460 active church partners to ~540 by the end of the campaign year, with a funnel and coaching model the team can actually staff and ship.
Sources: National Congregations Study (Duke, 2018 – 20); U.S. Religion Census (ARDA, 2020); Pew Religious Landscape (2014); NCES Private School Survey (2021).
"Curriculum drives revenue. Coaching is the relationship. Gospel events drive awareness. The coach is the front door for all three."
We help churches build deep and engaging youth ministries. The work itself does not change. The way we reach churches does. For decades our missionary coaches have been our entire marketing engine. Relational, slow, hard to scale. This year we build the marketing system that nurtures churches into a coach conversation, so coaches spend their time on the partnerships only they can drive.
Annual subscription. 36 lesson credits across nine modules, leader resources, planning tools, the Multiply App, and a dedicated YMC.
Web-based leadership training in 20+ languages. Volunteer-ready short trainings that lower the barrier for Sarah.
Tracks Quiet Times completed, Scripture memorized, service challenges logged, and volunteer logins. Gives Pastor Jim real visibility into discipleship without micromanaging Paul. Also serves Sarah's small group leaders with discussion prompts and a leader view she opens in the car before group.
One passage. Every age. Every day. A three-year unified Bible reading plan trusted by churches for 50+ years.
30+ faith-funded missionaries. Onboarding, in-person visits multiple times per year, ongoing strategic friendship.
Fascar, Storm, Slopstacle, Nerf war, custom builds. Branded curriculum plus post-event discipleship. Reverb anchors the brand annually.
Paul is our champion. Jim is our gatekeeper. Sarah is our end user. Each one needs a different door, and each one walks the same six-stage journey in their own voice.
Bi-vocational, overwhelmed, prepping lessons on Saturday night while his family waits. Primary drivers: simplicity and effectiveness. He needs a system, not more content.
"Lost a small group leader last spring. I've got four left. I can't lose another one."
Risk-averse gatekeeper. Has signed off on three curricula in eight years. Two are in the closet. Primary drivers: trust and transparency. He needs visibility without micromanaging.
"Two youth pastors in five years. Every transition is another year of kids slipping through the cracks."
Small-group leader. Mom of two. Showed up because nobody else would. Primary drivers: equipping and encouragement. Adoption and retention hinge on her confidence.
"A girl asked me why God lets bad things happen to kids. I mumbled something about Job and changed the subject."
Each one walks through the same six stages from Status Quo to Decision, in their own voice. Paul's journey centers on curriculum, time, and the volunteer team. Jim's centers on confident leadership and a plan he can sign off on. Sarah's centers on equipping and not feeling alone.
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This is the content map behind "Don't Lead Alone." Switch personas to see the actual assets we will ship.
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Awareness, free resources, and a coach call get us a partnership. Activation in the wider Word of Life ecosystem, adoption of the tools that fit, and advocacy are where ministry actually compounds. The coach call is the consistent point of decision.
Search, Meta ads, conferences, gospel events, the Stacking Chairs podcast, and the Multiply blog. Where youth pastors actually look when they need help.
Multiply U training, a free Multiply+ trial with real curriculum, leadership assessments, and webinars. We build trust by giving the help first.
Every funnel ends here. A no-pressure strategy session with a missionary Youth Ministry Coach. The point of partnership decision.
The coach connects the church to camps, missions, and regional LCM events. The partnership grows beyond the subscription.
Churches adopt the Word of Life discipleship philosophy and use the tools that fit their context. For most, that lands at full curriculum.
Churches who built deep youth ministries with us tell other churches. The next acquisition starts inside the partnership.
Some churches partner through the full curriculum platform. Others start with coaching and free training and grow into more over time. Others come in through a gospel event and build from there. Once a church is connected to a coach, the coach is the conduit to Bible Institute, camps, missions, regional LCM events, and the full Multiply ecosystem.
Multiply+ subscription with lessons, planning tools, the Multiply App, a YMC, and the Annual Roadmap plus 6-Month Impact Report. The most scalable path and the revenue engine.
YMC, Multiply U, ad-hoc resources curated by the coach, Quiet Time bulk pricing. No subscription required. The transitional path. Many churches grow into Multiply+ from here.
Local gospel event kits (Fascar, Storm, Slopstacle, Nerf war). YMC plans end-to-end. Branded curriculum plus follow-up. Coach as conduit to Bible Institute, camps, missions, and regional LCM events after the event lands. Reverb anchors annually.
Every persona gets a free, real-value asset that earns their attention and their email. Jim gets the packet that closes approval. Paul gets a free month of curriculum that proves the system works. Sarah gets the weekly prompts she actually uses.
High-quality PDF plus physical mailer Paul uses to win Jim's approval. Theology Map, six-year scope and sequence, doctrinal positioning, and the financial framing of a partnership versus hiring more staff.
A complete 4-week Multiply module Paul can teach this Sunday. Lessons, discussion guides, planning tools, leader-ready. No credit card. One month of real curriculum proves the system works, and the coach is one click away.
Five small group conversation prompts in Sarah's inbox every Wednesday, built for the volunteer who is prepping in the car. Low-friction Instagram opt-in. The asset that gets her in the ecosystem before Paul ever asks her to.
A retention engine already producing revenue today.
Our biggest differentiator is already in the field.
Word of Life founded 1940. Quiet Time published since 1962.
Free Lessons Meta campaign. Peaks of six per day. To hit 1,300 annual trials, we need to roughly triple the daily run rate.
80 leaders at launch with zero marketing spend.
Fascar, Storm, Slopstacle, Nerf war. Reverb (annual flagship).
Set against what we already have running. Every rate is an attainable working assumption based on current campaign performance, not a forecast. The 20% Coach Call Rate is the lead metric, where coaching turns digital interest into multi-year partnership. Targets reflect a July 2026 launch and a 12-month execution window through June 2027.
13,000
Unique Leaders Reached
Top of the bowtie. One leader per depth-seeking church across the SOM segment.
1,300
Free Trials & Lead Captures
10% of reached leaders enter the funnel.
260
Coach Calls
20% of leads complete a call with a coach.
80
New Multiply+ Partners
30% close from coach call to subscription. Brings us from 460 to ~540 partners.
460 active partners today + 80 new = ~540 by the end of the campaign year. ~17% net new growth.
This plan is more than one person can build. It needs cross-functional partnership across approval, resourcing, and IT.
Approval here starts the plan. Build June 2026. Launch July 2026. Run, retain, and renew through June 2027.